The Master and his Emissary: The Divided Brain and the Making of the Modern World,  by Iain McGilchrist

The Master and his Emissary: The Divided Brain and the Making of the Modern World, by Iain McGilchrist

First published in 2009, The Master and his Emissary is a landmark in studies on the two hemispheres of the brain, and how their different modes of interacting with reality have shaped the world we live in. Iain McGilchrist is a psychiatrist and academic and has been both a practising...

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Antifragile: Things That Gain From Disorder, by Nassim Nicholas Taleb

Antifragile: Things That Gain From Disorder, by Nassim Nicholas Taleb

Antifragile: Things That Gain From Disorder By Nassim Nicholas Taleb Nassim Nicholas Taleb made his name in 2007 by coining the term ‘Black Swan’ events. The idea of a black swan was unthinkable in the West (where all swans are white) until such animals were discovered following European landings in...

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Influence, by Robert Cialdini

Influence, by Robert Cialdini

Influence: The Psychology of Persuasion  By Robert Cialdini In 1984 Dr Robert Cialdini published this ground-breaking book, which has been in print ever since (and revised four times). What makes it so relevant today is that many of the lessons he gives (having first extracted them from such unlikely places...

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