Smart Read: Influence, by Robert Cialdini

2019-03-26T11:29:00+00:0027/02/2019|

Influence: The Psychology of Persuasion  By Robert Cialdini In 1984 Dr Robert Cialdini published this ground-breaking book, which has been in print ever since (and revised four times). What makes it so relevant today is that many of the lessons he gives (having first extracted them from such unlikely places as con-men investigators of [...]