Sir David Attenborough receives the ISF Award for Human Achievement

We’re delighted to announce that the first ISF Award for Human Achievement goes to Sir David Attenborough.

The Award celebrates perseverance, ingenuity and original thought. It was set up to honour Idries Shah’s belief in storytelling for progress and that each of us can reach our full potential in life. ISF uses storytelling to transmit wisdom and self-awareness about human nature. We use stories from all cultures and beliefs to help people understand their motivations and actions.

Similarly, Sir David’s work involves storytelling on an epic scale to help us understand the natural world and our connection to it. Congratulations Sir David!